The Deepgrain AI Cohort for People Teams
Finally, a course that shows you how to actually use AI in People Ops.
Five weeks, live. Not the models: the systems around them, built on your real People work. Taught by Matt Bradburn.
Two cohort times · Twenty seats · £495 founding (standard £695)
Sound familiar?
Tool theatre
“We bought the licences. Nobody uses them.”
The licences were the easy part. Nobody built the habit, and the busy week won.
The pilot trap
“The pilot worked. The rollout didn't.”
Built for the demo, not for a wet Tuesday in November. No owner, no chance.
Private dabbling
“Everyone is dabbling. Nobody is building.”
Everyone has their own prompts and nobody shares the good ones. Nothing compounds.
Capability problems, every one. Capability is teachable.
Public Maven reviews
What the last cohorts said
01 / 05
An excellent course for anyone grappling with the implications of AI in the context of HR and People Operations, filled with lots of practical tips (from prompt creation and custom GPTs through to guardrails and guidance about AI safety and due dilligence). Great introduction to the concept of 'People As a Product Function' and how AI can help embed the key principles of that. Matt is a great course leader with encyclopaedic knowledge, who is very generous with his tips and tricks. Highly recommended - my only wish is it could have been longer.
Lydia
People Lead · Nous
Reviews left publicly on Maven for the predecessor course, AI Powered People Ops.
Five weeks. One story.
One live session a week, 75 minutes. Everything else is build time on your own processes, because that is where the value is.
- Weak output is usually a thin brief. The colleague-not-search-box reframe fixes most of it.
- The four habits that decide what you get back: context, curiosity, critical thinking, commerciality
- What a skills file is, and why it beats clever prompting every week after this one
- Find the jobs in your week that drain you, and pick the first one worth handing over
You leave with: Two skills files, written by you and used on real work.
What you leave with
Who it's for. And who it isn't.
It's for you if
You're a Head of People, People Ops lead or HRBP in a scaling company, you own real processes, and you want to rebuild them with AI. No technical background needed. You do need three to four hours a week, and a process of your own to work on.
It isn't for you if
- You want a tour of the tools.
- You want us to build it for you: we review your work by hand, we don't do it for you.
- You can't find three to four hours a week for five weeks. Without the build time the course is just five Zoom calls.
What this looks like when it lands
Twelve weeks with a defence-tech firm's Finance and People Ops teams. The method the cohort teaches, run at company scale.
83hrs
lost every week to rekeying, chasing and answering, before
70%
of People Ops queries now handled by systems the team owns
60%
of Finance admin time handed back
Those are that firm's numbers, from the case study it approved, on the Work page. Yours will be different. You build on your own processes, not theirs.
Taught by
Matt Bradburn
Matt has spent more than 20 years inside operating teams. He was VP People at Peakon, built and sold People Collective, and has trained 1,000+ managers across 100+ cohorts. The predecessor course, AI Powered People Ops, is rated 4.3 out of 5 across 13 public reviews.
This cohort replaces that course, rebuilt for this year's tools. The same operating work he runs for Rimes, Systemiq, Masabi and Skylo.
Book your seat
Starts Thursday 22 October. Thursdays, 2pm UK, five weekly sessions to 19 November. Charged in pounds.
Sessions: 22 Oct, 29 Oct, 5 Nov, 12 Nov, 19 Nov
Both seats get the full five weeks. Founding adds four 1:1 sessions with Matt, guided feedback throughout and community for life. Standard includes six months of community access.
Founding pricing covers the October and November starts.
Standard
£695
Starts Thursday 22 October
The full five-week programme, plus six months in the community and the hub.
Included
- Five live sessions, 75 minutes each
- UK/EMEA or Americas time, your pick
- Every session recorded
- Your build work reviewed by hand
- A one-page 90-day plan
- The materials, yours to keep
- Six months of community access, including the hub
Not included
- 1:1 sessions with Matt
- Guided feedback throughout
- Lifetime community access
- Us building your workflows for you. That bit is yours.
Not ready to book?
Fair enough. Join the waitlist and you hear first when the next cohort opens, at founding pricing before anyone else.
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Questions, answered
- Who is the cohort for?
- People and HR operators in scaling companies: Heads of People, People Ops leads, HRBPs and generalists who own processes and want to rebuild them with AI. No technical background needed. You do need a real process of your own to build on, because everything you make in the five weeks runs on your actual work.
- How much time does it take each week?
- One live session a week, 75 minutes, plus build time on your own processes. Three to four hours in total. The build time is the course: everything you make runs on real work, so the hours come back.
- What tools do we use?
- The current generation of AI tools for operators: skills files, project workspaces, connectors and plugins, agents, and small tools you build yourself. The course is about none of them specifically. The skills transfer across Claude, ChatGPT, Copilot and Gemini. If your company has approved tools, we build inside them.
- Which cohort time should I pick, and what do I pay?
- The programme is the same in both. UK/EMEA meets Thursdays at 2pm UK. Americas meets Mondays at 9am Pacific, which is 12pm Eastern and 5pm UK. The twenty seats are shared across both times. UK, EMEA and everywhere outside the Americas pay in pounds. Americas seats pay in dollars.
- What will I have at the end?
- Skills files you wrote and used on real work. A project workspace that remembers. A chained workflow with the check that proves it works. A scheduled workflow with guardrails. A one-page 90-day plan with your own time-recovered number. All of it yours to keep.
- What if I miss a session?
- Every session is recorded and you keep the materials. The build work carries across weeks, so you can catch up without losing the thread.
- What is the difference between founding and standard seats?
- Both seats include the five-week programme in either time zone. Founding (£495, or $650 for Americas) also includes four 1:1s with Matt, guided feedback throughout and community for life, with the hub and chat space. Standard (£695, or $895) includes six months of community access and the hub, without the 1:1s or guided feedback. Choose UK/EMEA or Americas time. Later starts are on the booking card above.
- When does it start, and how many seats are there?
- The current cohort starts Thursday 22 October (UK/EMEA, 2pm UK) and Monday 19 October (Americas, 9am Pacific, 12pm Eastern). The next starts are Monday 23 November and Thursday 26 November, then Monday 11 January and Thursday 14 January. Each cohort meets live for 75 minutes a week over five weeks. Twenty seats, because the build work is reviewed by hand.
- What if I have a question you have not answered?
- Email Matt directly: matt@deepgrain.ai. He reads everything.
Twenty seats. Two cohort times.
Founding £495, standard £695. Twenty seats because every build is reviewed by hand.