Who is the cohort for?

People and HR operators in scaling companies: Heads of People, People Ops leads, HRBPs, and People team generalists who own processes and want to automate them. No technical background needed. If you can describe a process, you can build on it.

How much time does it take each week?

One live session a week plus build time on your own processes, roughly three to four hours in total. The build time is the course: you ship real automations on real work, so the hours come back.

What tools do we use?

The current generation of AI tools for operators, chosen to fit what scaling companies already run. If your company has approved tools, we build inside them.

What if I miss a session?

Every session is recorded and you keep the materials. The build work carries across weeks, so you can catch up without losing the thread.

When does it start, and how many seats are there?

Monday 12 October, live, four weeks. Twenty seats, because the build work is reviewed by hand.

The Deepgrain AI Cohort for People Teams

Everyone told your People team to use AI. Nobody showed them how.

Four weeks, live, for People and HR operators in scaling companies. Successor to AI Powered People Ops, rebuilt for this year's tools, taught by Matt Bradburn. The waitlist hears first, and pays less.

Starts Monday 12 October · 20 seats · £495 waitlist price (full £695)

Join the waitlist

Waitlist members hear first when seats open. Alumni get 48 hours at £495 before public launch.

By subscribing you agree to our Privacy Policy. Unsubscribe any time.

Sound familiar?

“We bought the licences. Nobody uses them.”

Seats rolled out to the whole function, a launch email, a training video. Three months later the only thing that changed is the invoice. Capability without context does not survive a busy week.

“The pilot worked. The rollout didn't.”

One keen person built something clever in a sandbox. It never touched a real process, it had no owner, and it died the week they went on leave. Built for demo, not production.

“Everyone is dabbling. Nobody is building.”

Your team uses AI in private, unevenly, with no shared standard and no governance. The gap between your best prompter and everyone else widens every month, and nothing compounds.

None of these are tool problems. They are capability problems, and capability is teachable. That is what the four weeks are for.

Four weeks. Built on your own work.

One live session a week. Everything you build runs on your own processes, so the course pays for itself before it ends.

1.0 MAP

Score your own function

Map your core People processes end to end, score every automation candidate on impact against effort, and leave week one with a ranked automation map of your function. No theory: your processes, your hours, your map.

2.0 PROMPT

Prompt like an operator

Briefs, context packs, and evaluation habits that turn a model into a reliable colleague. Reps on your real work, not toy examples, until the output is something you would sign your name to.

3.0 BUILD

Ship three working automations

Built live in the sessions, on your own processes, in your own stack. Each one tested against real volume before the week ends. If it does not run, it does not count.

4.0 PROVE

Prove it, then plan the rollout

Measure the hours returned, write your one-page 90-day rollout plan, and take both to your leadership. You leave with evidence, not intentions.

What you leave with

Three working automations

Live on your own processes, built by you, tested against real volume. Not prototypes. Running.

A scored automation map

Every core process in your function, mapped and ranked on impact against effort. Your build order for the next year.

Prompt-and-build skills

Briefs, context packs, and evaluation habits that stay with your team long after the cohort ends.

A one-page 90-day plan

The rollout, written down: what ships first, second, third, and what each one returns. Ready to put in front of leadership.

The waitlist price

£495

£695

Twenty seats, starting Monday 12 October. Waitlist members pay £495 instead of the full £695. Alumni of the original course get 48 hours at this price before public launch.

Join the waitlist →

Built and taught by Matt Bradburn

Matt was VP People at Peakon, built and sold People Collective and the DBR community, and now runs Deepgrain. The original course, AI Powered People Ops, was rated 4.3 out of 5 across 13 reviews. This cohort is its successor, rebuilt for this year's tools.

The same operating work, run for:

RimesSystemiqMasabiSkylo

Questions, answered

Who is the cohort for?: People and HR operators in scaling companies: Heads of People, People Ops leads, HRBPs, and People team generalists who own processes and want to automate them. No technical background needed. If you can describe a process, you can build on it.
How much time does it take each week?: One live session a week plus build time on your own processes, roughly three to four hours in total. The build time is the course: you ship real automations on real work, so the hours come back.
What tools do we use?: The current generation of AI tools for operators, chosen to fit what scaling companies already run. If your company has approved tools, we build inside them.
What if I miss a session?: Every session is recorded and you keep the materials. The build work carries across weeks, so you can catch up without losing the thread.
What does joining the waitlist commit me to?: Nothing. It means you hear first when seats open, and waitlist members pay £495 instead of the full £695. Alumni of the original course get 48 hours at the waitlist price before public launch.
When does it start, and how many seats are there?: Monday 12 October, live, four weeks. Twenty seats, because the build work is reviewed by hand.

Twenty seats. The waitlist hears first.

Joining commits you to nothing. It means you get the date, the seats, and the £495 price before anyone else.

By subscribing you agree to our Privacy Policy. Unsubscribe any time.